Yesterday marked the launch of CNN Style, a new feature from the global news giant. The CNN style edition aims to become the new platform for intelligent and distinguished content on everything related to the world of fashion, design, architecture, automobiles, art and luxury.
The site will be edited by George Webster and will cater to the needs of those who wish to enjoy the finer things in life and have an eye for excellence. A quick browse through the site and you’ll find articles on a private car collection valued at $40 million, the Cartier panther and its 545 diamonds, or a retrospective on the history of Dolce & Gabbana.
George Webster justified his choice of patronymic for the column, “It’s called ‘Style’, because it’s the elusive and fascinating quality that these creative industries underpin when they shine at their best.”
For the launch, the column has called on renowned architect Daniel Libeskind. The Polish-American deconstructivist will be CNN Style’s guest editor for the inaugural month of July. Libeskind has designed some of the world’s most iconic buildings, including the new World Trade Center.
“On this occasion, a series of articles on architecture will be published this month, exploring the relationship between what we create and how these creations make us feel”.
“As an architect, it’s my responsibility to establish a personal connection not only with the external environment, but also with emotional memories and responses,” he explains.
CNN style will be published internationally as the digital edition will cover the US through CNN.com, but will also be available on ‘CNN Arabic’, and ‘CNN en Espanol’ aiming to target CNN’s traditionally affluent audience, which is estimated to represent 40% of luxury consumers in Europe according to the latest Ipsos research. CNN has already begun building a large portfolio of advertisers. The general channel already counts Cartier and Gucci among its sponsors.
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