Christian Dior founded his couture house in 1946 at 30 avenue Montaigne in Paris. On February 12, 1947, he presented the “Corolle” collection, renamed “New Look” by the American press – a silhouette that redefined post-war fashion. Today part of the LVMH group, Maison Dior combines couture, ready-to-wear, leather goods, perfumes and jewelry under a single brand architecture.
The New Look and the Christian Dior legacy
The 1947 Corolle collection introduced full skirts that fell to mid-calf, a marked waist and rounded shoulders – a complete break with the austerity of the Occupation. Christian Dior died in 1957; Yves Saint Laurent succeeded him at the age of 21, followed by a long list of artistic directors: Marc Bohan, Gianfranco Ferré, John Galliano, Raf Simons, Maria Grazia Chiuri – the House’s first female creative director, since 2016.
Dior today: couture, fashion and the world
Under the direction of Maria Grazia Chiuri, Dior explores feminism as creative territory – the 2017 “We Should All Be Feminists” T-shirt is the most cited symbol. In parallel, the House is developing Dior Beauté, Parfums Christian Dior (J’adore, Sauvage, Miss Dior, Dior Homme), Dior Joaillerie (Diorette, Rose des Vents) and a fast-growing leather goods business (Lady Dior, Saddle Bag, Book Tote).
Dior at Luxsure
Luxsure has been documenting Dior since 2008: couture and ready-to-wear collections, jewelry, perfumes, strategic analyses and news from the House.
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