Home Food and WineWines and SpiritsJenlain, the bière de garde gets a makeover!

Jenlain, the bière de garde gets a makeover!

by Julien Tissot
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Jenlain? Everyone knows this beer. In fact, few people know that it’s the fruit of a series of ingenious discoveries. Starting with Félix Duyck’s: calling it a “bière de garde” and packaging it in a 75 cl Champagne bottle with a cork muzzle. Robert Duyck then named the beer after his village, Jenlain, and designed his first label. Today, the epic continues… To perpetuate the heritage of the Champagne bottle and bring it into sharper focus, Mathieu Duyck has revisited its simplicity.

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The redesigned Jenlain bottle now houses all the beers in the range, recognizable at a glance. Its shoulder, the flared part that connects the neck to the barrel, is very low. Its neck, the tapering part at the top, is slender, fine and long. The muzzled cork still towers above it all. The result? A Champagne bottle made from Antique glass, more elegant, more refined, lighter. The 25 cl bottle is a perfect counterpart to the 75 cl bottle. Jenlain’s range of beers is available in a single bottle, color-coded for the fastest, most universal reference. Jenlain Blonde is a buttercup yellow.

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Jenlain Ambrée in an orangey amber. And Jenlain Or has a simple golden hue. The recipe for this top-fermented, unpasteurized bière de garde has remained unchanged since the very beginning. The water is still drawn from the groundwater beneath the brewery, and only the production equipment has changed over the years. This historic beer has become an iconic symbol of the Brasserie’s roots. It bears the hallmarks of the “bière de garde” style that has been rooted in the Nord region since 1922.

Cette publication est également disponible en : Français (French)

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