The 5.5 designers, known for their impertinence, have embarked on a series of hijackings of the iconic CAMPARI bottle in an original program entitled “Ceci n’est pas une bouteille”. Reinterpretations of the mythical bottle, revisited through objects that each, in their own way, sublimate the moment of tasting Campari Tonic. A collection in the making that is fully in line with their approach as designers to enhance everyday objects with mischief and simplicity, and that underpins the brand’s commitment to the world of design.
CAMPARI, THE ITALIAN BITTER WITH THE INTENSE RED COLOR, CONTINUES ITS COLLABORATION WITH THE 5-5 COLLECTIVE STUDIO WITH A NEW COLLECTOR THAT ILLUSTRATES THE BRAND’S ANNUAL RENDEZVOUS WITH DESIGN. COLLECTOR’S BOX DESIGN BY 5.5 COLLECTOR’S BOX DESIGN BY 5.5 COLLECTOR’S BOX DESIGN BY 5.5 COLLECTOR’S BOX DESIGN BY 5.5 CAMPARI AND THE 5-5
The story begins in 2017, with a first bottle made of “double-walled” borosilicate glass that breaks down to reveal a set of two glasses and a decanter ideal for enjoying Campari Tonic. No need for a tray to carry the glasses to the table, just one hand is enough! The first box set initiated by France is born and the series of hijacked bottles is set in motion. In 2018, the 5.5 are back in the art of détournement with a second edition that unveils a lamp, with graphic lines, inspired by the silhouette of the CAMPARI bottle. A luminous object, for hanging or standing, that diffuses an intense red glow, for a tasting experience totally immersed in the iconic color of Italian bitter. This lamp, already a collector’s item, is produced in a limited edition and sold in a box alongside the bottle.
CAMPARI. – AVAILABLE MID-NOVEMBER EXCLUSIVELY FROM FLEUX AND FLEUX.COM AT A RECOMMENDED RETAIL PRICE OF €149 INCL. TAX – LIMITED EDITION OF 50 JEAN-SÉBASTIEN BLANC, CO-FOUNDER OF THE 5-5 AND NOW ARTISTIC DIRECTOR OF THE STUDIO COLLECTIF DE DESIGN, EXPLAINS THIS NEW CREATION: JEAN-SÉBASTIEN BLANC ”
“For this second edition, we wanted to revisit the bottle as an object that would amplify the CAMPARI tasting experience. We wanted to offer an intense light that would awaken the senses and create an atmosphere conducive to a tasting experience at the heart of the bitter. The result is a lamp with graphic lines and an original recipe for Campari Tonic, alla luce rossa! To be enjoyed by red light. – COFFRET COLLECTOR DESIGN BY 5.5 COFFRET COLLECTOR DESIGN BY 5.5 Located in the heart of the Marais district, Fleux has been the benchmark Parisian concept store since its creation in 2005. With a special focus on lifestyle, design and decoration, its five boutiques covering more than 1500 square meters unveil a rich, cutting-edge selection of furniture, lighting, tableware, fashion accessories and high-tech… The items on offer combine styles and inspirations from the four corners of the globe. Every week, new items are added to a selection designed with curiosity, discovery and freedom in mind. The coret Collector Campari, the brainchild of the 5.5 designers collective, is an obvious choice in this world of clever design. Much more than a bottle with a lamp, this coret is the promise of a unique experience to share.
FLEUX’S TAKE ON THE CAMPARI DESIGN BY 5.5 COLLECTOR’S BOX SET DESIGN BY 5.5 COLLECTOR’S BOX SET DESIGN BY 5.5
The history of the famous Italian bitter has naturally grown alongside the designers who have helped define the brand’s universe with their bold creations, each in their own way sublimating a Campari moment. Here’s a look back at 4 key dates that testify to Campari’s link with design.
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