Californian glamour comes to Paris!
Giorgio Beverly Hills® presents its new Collector’s Edition “Chic” and its new ambassadress at an exclusive Pop Up Store in the 4th arrondissement of Paris.
Attention all fashionistas! On Saturday March 25, a Pop Up Store will be entirely decked out in the colors of the legendary Giorgio Beverly Hills® fragrance.
Singular and powerful, the fragrance is the symbol of Californian luxury and glamour,
since its birth in 1981 in the United States. Quickly catapulted to iconic status in the famous Giorgio Beverly Hills® boutique on Rodeo Drive, the craze for the brand crossed borders and conquered Europe as early as 1985.
Luxurious, timeless, unique, feminine and powerful, the Giorgio woman is seduced by this intense, daring and warm floral juice. Its powerful, solar trail offers a unique, heady bouquet of white flowers.
A companion for women for over 35 years, the brand is also famous for its Teddy Bear, an ambassador and companion for women, particularly during the festive season.
Several limited editions have seen the light of day since its creation, and the “Chic” Collector’s Edition marks the brand’s latest launch. A new bottle adorns the Collector Edition, which will go on sale from April 2017 in all selective perfumeries. Its new packaging breaks with the codes of the famous yellow and white stripe print.
Open to the general public, from 11:00 am to 7:00 pm, many surprises will be offered on site: olfactory workshops, juice discovery, brand retrospective, presentation of the new ambassadress … 1 day for a unique experience at the heart of the brand!
Pop Up Store Giorgio Beverly Hills® L’Imprimerie 16 rue Merry
75004 Paris (Métro Hôtel de Ville) March 25, 2017, 11:00 am to 7:00 pm
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