The famous JOSE CUERVO tequila brand is LOOKING FOR ITS NEW DON OF TEQUILA.
Professional bartenders and true amateurs can all register online at DonsOfTequila.com.
The prize: a trip to Mexico and 500 liters of his own Tequila blend in oak barrels.
The first stage of the competition consists in proposing an online cocktail recipe or a new ritual for tasting Tequila in a shot. An innovative idea? Why not drink a shot of Tequila with a slice of grapefruit? Take the plunge and be at the origin of a new trend!
The Dons are true symbols and heroes of Tequila, embodying an expert craft with passion and courage. For centuries, these Dons of Tequila have risked everything for Jose Cuervo. They have tirelessly turned over the soil and risked their lives to help the brand become what it is today: the world’s number-one tequila, still a family-run business, guaranteeing artisanal production for 250 years.
Do you dare to follow in the footsteps of the greatest Dons of Tequila? Are you that persevering, passionate, determined person with the necessary grit? If you have the soul of a Don, an incredible journey to Mexico awaits you, where you can harvest your own agaves and create a batch in your name of your own tequila blend. DonsOfTequila.com 
You have until May 13 to enter. The selection criteria will be the same for all 17 competing countries: 60% of the final score will be awarded to the visual aspect of the creaGon; 30% will be devoted to the creativity and innovation of the recipe and the remaining 10% will be determined by your Don spirit.
In mid-June, the names of the valiant French finalists will be announced, and they will go on to compete in the grand national final to be held in Paris in July. And in September, the winner from each country will continue the adventure at the legendary distillery where Jose Cuervo tequila was born: La Rojeña, in the town of Tequila. In this final showdown, the title contenders will harvest agave, distill the spirit and blend the tequila in front of the legendary Dons de Tequila. The overall winner will take home a unique 500-litre barrel of Jose Cuervo tequila containing his or her own blend, labelled with his or her name.
Awaken your inner Don and sign up now for an extraordinary adventure: DonsOfTequila.com
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