J&B makes the Bzzzz with “Urban Honey”
The London brand innovates and launches a new product: J&B Urban Honey, a spirit flavoured and infused with urban honey.
For some years now, bees have made cities one of their preferred foraging grounds! While the phenomenon of urban beehives has spread to metropolises around the world, tasting urban honey remains an experience in its own right.
J&B has turned this into a strength, incorporating it into the composition of this new spirit, flavored with J&B whisky and infused with urban honey.
Born in the city designed by Si Scott
The iconic yellow label is transformed by English artist Si Scott into a beehive of cells, while an enormous stylized bee takes the coveted place of the Brooks “B”.
Both English by birth, pure products of the urban world, the collaboration between Si Scott -designer and artist specializing in illustration and graphics- and J&B, an iconic brand with an innovative breakthrough style, seems obvious.
Perfectly illustrating the art of modern typography, this designer uses his incisive pencil stroke to sketch a conquering, majestic urban bee. Lower down on the horizon, the rooftops of the pencilled buildings rise up here and there, dotted with busy beehives and placing J&B at the center of urban trends, reminding us that since 1749, J&B has drawn its inspiration from the heart of London.
The cork has also been given a new look, adopting a honeyed hue to distinguish it from J&B Rare whisky.
Watch out for the new tasting experience!
At 35% alcohol, J&B Urban Honey presents a unique and delicious new tasting experience with its urban honey-sweetened taste.
Tasting can be done as a shot in small honey pots, a nod to the spirit’s composition, or as a Long Drink with an easy-to-reproduce recipe made up of J&B Urban Honey, lemonade and lemon, all served over ice.
J&B Urban Honey has captured the attention of new consumers, both amateurs and neophytes, thanks to its creamy texture and unique taste.
Tasting notes:
J&B Urban Honey boasts an attractive orange color, fine balance and delicate aromas, the result of a subtle blend of J&B whisky and urban honey.
Nose: honey, light chocolate, vanilla and honey-wood aromas, lightly peated.
Palate: honey and malt notes, light, creamy texture.
Finish: pronounced honey accent and lightly peated whisky notes.
Practical information:
The 70 cl bottle of J&B “Urban Honey” is available in bars in France and will be sold in supermarkets in early 2015.
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