Gemmyo is celebrating its 15th anniversary and boasts a unique trajectory in the world of contemporary jewelry. The brand, co-founded by Pauline Laigneau, established itself with an independent, digital, and direct business model before expanding into a network of brick-and-mortar stores.
This goes beyond just an anniversary. Gemmyo embodies a generation of jewelry houses that has transformed the customer experience: greater transparency, more personalization, and more direct communication—all without compromising the traditions of fine jewelry.
Pauline Laigneau, co-founder and artistic director, and Sophie Garric, managing director, are now leading this transition from a native digital brand to an established fashion house. Luxsure’s positioning remains compelling: a French jewelry brand that seeks to combine desirability, independence, and cultural accessibility.
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