Rihanna’s brilliance is matched only by the radiance of her beauty empire, Fenty Beauty, which introduced its latest gem, Soft’lit foundation, at a spectacular launch party in Los Angeles on April 26, 2024. The event, bathed in the golden light of sunset, was the perfect opportunity to unveil the brand’s latest innovation, promising natural luminosity and long-lasting hold.
For the evening, Rihanna wasn’t just the host; she was also the living muse of her brand, sporting make-up that perfectly embodied the “Golden Hour Glow” concept. The new Soft’lit foundation in shade ‘335’, applied with the innovative #145 brush, provided the backdrop for a face radiantly enhanced by other Fenty Beauty flagship products.
Rihanna’s complexion was enhanced by We’re Even #Fentyconcealer in shade ‘300N’ and set with #Invisimatte Instant Setting + Blotting Powder, ensuring a flawless, matte finish. Her facial highlights were accentuated with #DemiGlow Highlighter in shades ‘Tutu Much’ and ‘Loo$e Change’, and her brows perfectly shaped with #BrowMVP in shades ‘Medium Blonde’ and ‘Ash Blonde’.
Contours were sculpted with #Matchstix Contour Skinstick in shade ‘Mocha’ and the complexion warmed by #SunStalkr Bronzer in shade ‘Balan Gyal’, evoking instant warmth that complemented her skin’s natural radiance. Rihanna’s eyes captured attention with bronzed shades, using #Flyliner in shade ‘Cuz I’m Black’ and #Shadowstix in ‘Candy Wrapper’. The eyes were intensified by the sparkling shine of #DiamondBomb in ‘How Many Carats?!’.
Preparing her skin before makeup was also essential, using a range of Fenty Skin products to maximize radiance. The #PreshowGlow Retexturizing Treatment and #FatWaterMilky Toner Essence prepped her skin, while the #ThiccNSmoothEyeCream and #PlushPuddin Lip Mask nourished the most delicate areas. Finally, #ButtaDrop Whipped Body Oil ensured that every part of her exposed skin was as luminous and hydrated as her face.
Fenty Beauty’s Soft’lit Naturally Luminous Longwear Foundation is now available in 50 shades, promising everyone to find their perfect match for a luminous, natural complexion. This product is available at Sephora and on Sephora.fr.
Rihanna’s imprint on the beauty world continues to shine as brightly as her make-up on this unforgettable evening, where she once again proved that Fenty Beauty is not just a brand, but a revolution in accessible and inclusive beauty.

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