HUGO BOSS, a brand synonymous with elegance and refinement, brilliantly dressed celebrities for two major events of 2024: the 29th Critics Choice Awards and the 75th Primetime Emmy Awards. Actress Taraji P. Henson and actor Alexander Skarsgard wore BOSS creations, demonstrating the brand’s prestige and inimitable style.
LOS ANGELES, CALIFORNIA – JANUARY 15: Alexander Skarsgård attends the 75th Primetime Emmy Awards at Peacock Theater on January 15, 2024 in Los Angeles, California. (Photo by Neilson Barnard/Getty Images)
SANTA MONICA, CALIFORNIA – JANUARY 14: Taraji P. Henson attends the 29th Annual Critics Choice Awards at Barker Hangar on January 14, 2024 in Santa Monica, California. (Photo by Frazer Harrison/Getty Images)
Taraji P. Henson in BOSS: For the Critics Choice Awards in Santa Monica, Taraji P. Henson opted for a bespoke white tuxedo dress by BOSS. This daring, elegant outfit captured every eye, perfectly embodying sophistication and modernity.
Alexander Skarsgard in BOSS: At the Emmy Awards in Los Angeles, Alexander Skarsgard, nominated for his role in “Succession”, chose a black BOSS tuxedo with pointed lapels, silk trim and a black bow tie. His impeccable look reflected the essence of the brand: bold, determined style.
BOSS is a brand for strong, determined individuals, those who live by their own rules, with passion and style. The brand offers dynamic, modern collections for those who fully embrace themselves: the true BOSS. Collections include heritage tailoring, performance wear, casualwear, denim, athleisure and accessories. Licensed fragrances, eyewear, watches and children’s wear complete the BOSS universe.
With over 400 stores worldwide, BOSS is the flagship brand of HUGO BOSS, one of the leading companies in the premium segment of the global apparel market. Present in 132 countries with around 7,400 points of sale, and online in 70 countries via hugoboss.com, HUGO BOSS has sales of 3.7 billion euros in 2022.
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