ELITE WORLD LAUNCHES A FASHION DIVISION AND ANNOUNCES THE CREATION OF THE E.1972 BRAND
JULIA HAART APPOINTED CHIEF CREATIVE OFFICER AND MEMBER OF THE BOARD.
Elite World, the world’s largest network of modeling agencies(Elite, Women Model Management, The Society, Supreme and 360 Model Management) announces the creation of its first fashion brand, e.1972.
Julia Haart, recently appointed Chief Creative Officer of Elite World, will oversee this new project and provide artistic direction for a collection of streetwear clothing and accessories. She will draw on her expertise in art, design and new technologies to play a central role in the brand’s aesthetic environment and creative dimension. The collection, imagined by Julia Haart, is both fashionable and comfortable, and draws its inspiration from all the fashion ambassadors, creative leaders and 2.0 influencers with one message in mind: “Be your own icon!
“We have the opportunity to bring the world of supermodels to consumers all over the world. We’re in a position to share this ‘lifestyle model’ through a collection that’s innovative, trendy, underground and aspirational,” explains Julia Haart.
A nod to the past e.1972 brand combines the iconic “e” of the Elite logo with the year the agency was founded, 1972. All the brand’s communication tools will thus be imbued with the history of this world-renowned brand. The brand e.1972 brand will be launched in May 2019 with a number of iconic pieces that are already shaping up to be must-haves. The collection, which will be presented during upcoming fashion weeks, will be on sale online only at www.e1972.com.
E.1972 MOODBOARDS
Created by Julia Haart, the moodboards below represent the graphic and urban inspiration for the first e.1972 collection.
The photos, taken on the streets of New York, create a unique universe combining graffiti, art installations and inspirational words in capital letters, blending art and culture.
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