Milk Makeup unveils the new generation of its Lip + Cheek, Matte Bronzer, High Light and Quick Sculpt sticks, reformulated with hyaluronic acid and ceramides, available at Sephora from 18 August.
Four gestures, a single rethought formula
Rather than multiplying references, Milk Makeup chose to rework in depth the formulas of its four emblematic sticks — Lip + Cheek, Matte Bronzer, High Light and Quick Sculpt — to make them creamier, more comfortable and longer-lasting. Enriched with hyaluronic acid, ceramides and nourishing oils, these formulas aim for a natural finish that blends easily with the finger, without marking the skin over the hours.
Each stick remains designed for a specific use: Lip + Cheek unifies lips and cheeks in one gesture, Matte Bronzer sculpts and warms the complexion, High Light illuminates the strategic areas of the face, and Quick Sculpt refines the contours. This specialisation by gesture, rather than a single multi-use product, allows the range to address minimalist routines and more built-up applications alike.
A broader shade selection
Lip + Cheek is offered in eight shades and Matte Bronzer in five, while High Light has five shades and Quick Sculpt six, a selection wide enough to cover a spectrum of complexions without multiplying references to the point of complicating the gesture. Sold at 28 euros for 8 grams, the four sticks will be available at Sephora and on Sephora.fr from 18 August 2026.
4 reformulated sticks: Lip + Cheek (8 shades), Matte Bronzer (5 shades), High Light (5 shades), Quick Sculpt (6 shades). 28 euros per 8 g each, available at Sephora from 18 August 2026.
By betting on reformulation rather than range extension, Milk Makeup wagers that loyalty to an already established gesture will weigh more, over time, than a new product to be adopted.
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