To mark the launch of EAU DE PARFUM REPETTO, Interparfums created a giant music box in the heart of Paris.
On Saturday, July 5, 2014, Repetto fragrances will raise the curtain on an ephemeral and marvelous stage: the Place du Palais Royal will be the magical setting for four performances, each lasting around twenty minutes.
The Repetto perfume music box will welcome 8 dancers around a ballerina, in an intoxicating choreography.
The dancers, dressed by the House of Repetto, will move to a musical composition performed live by 3 musicians, in an airy, powdery setting.
Passers-by will be able to admire the grace, elegance and femininity signed Repetto to the rhythm of poetic, delicate mini-ballets. An original, radiant concept, a play of veils and total freedom, in the image of the House.
They can discover the new eau de parfum fragrance between 11:30 a.m. and 6:30 p.m., with the help of hostesses who will be handing out scented pink ribbons throughout the day, between each performance (scheduled at 11:30 a.m., 1:30 p.m., 4:15 p.m. and 6:15 p.m.).
This unique theatrical mechanism is also scheduled to tour major provincial cities from September onwards.
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