Kering and LVMH have decided to draw up a charter on working relations with models, which will be applied to all their brands. Both groups place respect for the dignity of women and men at the heart of their values, which is why they have always been particularly concerned about the well-being of the models they work with. Because of their decisive role in the industry, however, they feel they have a specific responsibility and must, together with their Houses, go even further.
This charter, applicable worldwide, promotes high standards of integrity, responsibility and respect for the people involved. In addition to paying particular attention to the quality of working conditions for models, the charter is based on several major commitments:
– The Houses of both groups undertake to work only with models in possession of a valid medical certificate attesting to their good health and ability to work, obtained within the six months preceding the photo shoot or fashion show.
– All LVMH and Kering fashion houses are committed to eliminating women’s size 32 and men’s size 42 (French sizes) from their casting requests. Casting agencies will have to propose models whose morphology corresponds to size 34 for women and size 44 for men. To provide support to models who express a need for it, the Houses will be required to make available a dedicated psychologist/psychotherapist when they are working for them.
– No model under the age of 16 will be recruited to take part in fashion shows or photo shoots representing adults.
– Specific rules apply to models aged 16 to 18:
o They may not work between 10pm and 6am.
o The presence of a companion (who may be one of the model’s parents)
designated by their agency is mandatory, and he/she must be accommodated in the same place as the companion.
Paris, September 6, 2017
o The charter requires the Houses to ask agencies to ensure that models comply with their school obligations.
– Models must be able to lodge complaints directly in the event of a dispute with a modeling agency, casting director or brand (e.g. via a designated contact person or a telephone hotline).
“Respect for the dignity of all women has always been for me both a personal commitment and a priority for Kering as a Group. Through this charter and our promise to comply with its provisions, we are once again demonstrating, in a very concrete way, the importance of this fundamental value. We hope to be a source of inspiration for the entire industry, to bring about a real change in the working conditions of fashion models”, declared François-Henri Pinault, Chairman and CEO of Kering.
“I am resolutely committed to ensuring that professional relations between LVMH Group Houses, agencies and models go further than simply complying with legal requirements. The well-being of models is a fundamental issue for us. As a leading luxury group, we feel it is our duty to be at the forefront of this initiative. We have a responsibility to set new standards in fashion, and we hope to be followed in this by other players in our sector”, said Antoine Arnault, member of the LVMH Board of Directors, CEO of Berluti, and Chairman of Loro Piana.
Implementation of the charter will begin at the next Fashion Weeks. A Monitoring Committee, comprising representatives of brands, agencies and models, will meet annually (twice in the first year).
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