I’m sorry, but if you’re actively looking for ways to get to the front of the line as the high-fashion shows roll in, you won’t find the answer in this article!
Front-row shows are mysterious, parallel universes whose stability is called into question every season. Every 6 months (and even longer for cruise collections and collaborations), a whole host of more or less famous personalities take part in the show before it has even begun. Coveted by all, these precious seats aren’t just there to get a better view of the show: they’re a true testament to your status in the fashion world. Moving from Front Row to Third Row is like moving from the Ritz to KFC.
Populated by strange creatures with large dark glasses and fans for hands, Front Row also seems endowed with gloomy powers: resurrecting myths or slightly forgotten celebrities. The appearance of Kourtney Love, Cobain’s legendary widow, at the latest Givenchy fashion show is proof of this.
Singers, unknowns, cutting-edge artists, designers from rival fashion houses, financiers, fashionistas and designers’ mothers rub shoulders for 1/4 hour on the same bench. If the ruse is finely executed, it makes for some exceptional moments – like little Harper Beckham, who managed to make the usually impassive high priestess of fashion, Anna Wintour, smile.
The latest Givenchy show is no exception to the Front-Row grammar. But at Givenchy, not just any celebrities enjoy the privilege. Handpicked, with just the right mix of glitter, classic and arty, it’s an avant-garde front row, dressed entirely for Ricardo Tisci. The designer seems to be one step ahead, whether in terms of the clothes themselves or the universe he creates around them: in 2012, he paraded Léa T, a transgender friend and model long before Caitlyn Jenner made the front page of Vanity Fair.
On June 26, “sons of” (Will Peltz), tattooed models (the feline “Cat” McNeil), “exes of” (from RIP Kurt Kobain or Bruce to Caitlynn), famous heirs (thanks to Paris Hilton for this trend that seems to survive), and the great Carine Roitfeld gathered to attend the Givenchy men’s ready-to-wear show. A bevy of “bad boys and bad girls”, from Naomi Campbell to Joan Smalls, patrolled the Runway.
It’s a closed circle, and you’ve got to be part of it. So no rules: don’t try the short bob and black glasses, or the overly extravagant looks, the front-row hierarchies are impenetrable.
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