Jägermeister limited edition 2021
The famous 56-ingredient liqueur, a veritable urban drink for irreverent nights, will be available this summer in a limited edition. For the occasion, Jägermeister is redesigning its back label in a graphic interpretation, symbolizing its support for nightlife professionals.
Mast-Jägermeister has been working with these professionals for 18 months through its international #Savethenight initiative.
A LIMITED EDITION, IN TRIBUTE TO THOSE WHO MAKE US VIBRATE
For many years, the international Mast-Jägermeister company has encouraged eclectic artistic performances, convinced that nightlife is an essential component of urban culture. Through its #Savethenight platform, the company has for over a year enabled numerous artists and professionals from around the world to keep nightlife alive on social networks, and those who appreciate them to continue enjoying their talents.
This initiative is reflected in a limited edition of the iconic Jägermeister bottle that collectors will appreciate. Its back label has been reworked for the occasion. The result is a graphic interpretation of the world of night : a play of superimposed writing and beams of light that project us into the heart of the party. A further opportunity for the brand to show its support for those who bring it to life!
IN THE PENOMETER, THE NIGHT BEATS
With #Savethenight, Mast-Jägermeister promotes creative initiatives and deploys exclusive content. Its aim is to maintain the links between the public and nightlife professionals: artistic performances and “meisterclass” (courses given by bartenders, DJs…).
In 2020, the company set up an international support fund, the “meister fund”, in solidarity with the nightlife community; professionals and artists whose activity came to a halt during the pandemic. More than 1,500 creations and 1,000 partner projects in over 60 countries have been financed thanks to #Savethenight. And the initiative continues into 2021.
The public, for their part, enjoyed over 2,500 DJ sets and countless hours of livestreams, as well as partner projects such as UnitedWeStream. The latter enabled 80 international DJs to mix in the world’s biggest clubs, and racked up over 6 million views on social networks.
ALSO IN FRANCE, SUPPORT FOR PROFESSIONALS
Last year, the #Savethenight initiative resulted in the filming of “do it yourself” tutorials in French bars and clubs, then broadcast on social networks, to teach people how to make cocktails like a pro.
The company is also demonstrating its support for the foodservice sector through concrete initiatives: organizing tasting tours for its customers throughout France as soon as the terraces reopen, as well as distributing its tap-machine.
Through this initiative, Jägermeister is reaffirming its commitment to working alongside those who bring the nightlife to life, and will continue to do so for as long as necessary.
Cette publication est également disponible en :
