For its new campaign dedicated to its new “Invisible Elegance” lingerie line, Playtex has asked French actress Zoé Félix to become its new muse.
Zoé Félix’s personality was an obvious choice for Playtex. The fact that she breathes a real wind of seduction gives the brand an aspirational image of the Playtex woman .
“Son choice was obvious! She wears Playtex. She’s beautiful, she’s modern. She projects the image of a woman all other women want to be like! ”
Fabienne Mallat, Playtex Artistic and Communication Director
A fan of Playtex products for many years, Zoé Félix appreciates the brand above all for its expertise. Expertise that combines comfort and aesthetics.
“With Playtex, not only are your breasts well supported, but also, and above all, they remain unique! When you play every night, it’s important to feel beautiful and comfortable. Playtex really did make my breasts look their best “.
Zoé Félix, French actress
As the new face of Playtex, Zoé Félix knew what she had to offer. What she wanted was to bring her personal touch and help modernize the lingerie brand.
If you haven’t seen it yet, you can still discover the Playtex advertising campaign on your screens until the end of December.
For more information on the brand, visit the Playtex.eu website.
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