Home Beauty and perfumesAngel: a knockout bottle for Mugler’s legendary fragrance.

Angel: a knockout bottle for Mugler’s legendary fragrance.

by Manon Renault
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2014 ANGEL NEW VERTICAL 330 DETOURE

Angel, one of the perfumes that seems to be best known. Everyone is familiar with the bottle, the ads and the scent. Too mythical, worn by too many women? Yet after more than 20 years of existence, the fragrance still knows how to stage itself.

It comes in a range of olfactory colors, and evolves over the years, so as not to remain trapped in a vision that would reduce it to a past success, to easy popularity.

Changing fragrance notes isn’t the only way to revisit a classic. This time, Mugler is tackling the architecture of the bottle. Just as important as what it contains, the bottle is the fruit of a process of reflection that calls on the best designers, master glassmakers and glassblowers to examine the gleams and reflections that will harmoniously combine to give this luxurious juice its most flattering appearance.

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The house has chosen a long, building-inspired look to give its star a new allure. The sharpness of the exterior angles is softened by the rounded interiors. Modern urbanism, vertical density for a spatial bottle that seems to have come straight out of Frtiz Lang’s Metropolis. This sculptural silhouette also recalls the DNA of Mugler’s creations, queen of the ’80s. With its geometric allure, Thierry Mugler is one of the masters of cutting and sculpting, making a lasting impression on women’s wardrobes. Fatale: the Mugler woman stands out for her square shoulders, her slender stance and the gravity-defying height of her heels.

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Just as New York skyscrapers light up the city, once night falls, Angel’s new bottle rises among the stars in a luxurious neo-modern élan. No Sorry Angel for this dazzling bottle, just a Sorry for the bottles around it.

Cette publication est également disponible en : Français (French)

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