Parfums Boss presents its new muse, actor Theo James, star of the Hollywood trilogy Divergente.
Theo James will join the ranks of famous Boss fragrance ambassadors and appear in a new global advertising campaign. His intelligence, bewitching charm and beauty make Theo James the perfect modern-day Boss seducer, a man who instinctively understands that true seduction involves all the senses.
Parfums Boss will soon unveil its incredibly captivating new men’s fragrance, a sign of a new extension for the brand and a promise of the ultimate luxury experience.
“I’m proud to represent Parfums Boss as ambassador for their new fragrance campaign. I’ve loved this brand for a long time, as it has managed to strike the perfect balance between classicism and modernity. This campaign captures the iconic spirit of the brand, and reflects my tastes and vision through a unique fragrance,” he says.
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