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Payot innovation

by pascal iakovou
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Payot innovates with a new participative digital platform.

Studio 42 is a space for exchanges and privileges dedicated to the brand in connection with dance, a universe dear to Nadia Payot, the brand’s founder.

Studio 42 by PAYOT is a space for exchanges and privileges with exclusive content. This consumer blog recalls the world of dance to which the PAYOT brand has always been linked. Indeed, it was when she met ballerina Anna PAVLOVA that DR Nadia PAYOT decided to base her beauty philosophy on movement. To bridge the gap between the youthfulness of the dancer’s body and the tiredness that marked her face, Nadia PAYOT invented the physical cultivation of the face, which, combined with essential skincare products, restored youth and radiance to her skin.

Discover the Studio 42 website: http: //studio42.payot.com

On the skincare front, Payot innovates with Techniliss, a new high-tech skincare line that smoothes and plumps the skin.

We’d love to, but we don’t dare take the plunge… not yet!
And yet… All of us, whatever our age, want to erase the wrinkles and fine lines that betray us, to “titillate” us and regain a radiant, youthful complexion. So, to avoid the need for injections and the like, we share our beauty secrets and the latest cosmetological advances are at the heart of our conversations…
While some of us lean towards cosmeceuticals, this new generation of ultra-performing anti-ageing skincare products, others opt for pleasure treatments with visible, proven results! How do you choose? How do you combine the two? Top secret! Comparable to the “scars of time” that
bear witness to aging, PAYOT says STOP to wrinkles! And correct wrinkles in all their forms!

PAYOT, always on the move, shakes up its vision of anti-aging and creates a new range based on 2 types of care: daily and intensive.

With TECHNI LISS, PAYOT compares wrinkles to “the scars of time”, and takes its inspiration from the skin’s repair process to act on
wrinkles. The two phenomena, wrinkles and scars, are similar, both being characterized by a lack of skin substance.
-LE COMPLEXE LISS PROCESS, A pioneering combination of active ingredients
A formula that acts on the entire wrinkle formation process to correct and smooth all types of wrinkles, day after day.
-BEFORE WRINKLE FORMATION PREVENTION & PROTECTION at cellular level
Brown algae extract reduces Progerin levels (physiological and pathological aging protein) in senescent
cells. Reactivates and stimulates cellular metabolism.
– ON CURRENT WRINKLE
– STIMULATION & STRENGTHENING at tissue level
Hibiscus seed extract protects fibroblasts from degradation. Promotes cell multiplication and dermal synthesis
(collagen and GAGs). Acts on wrinkle depth, improving skin texture and density
.
– ON VISIBLE AND ESTABLISHED WRINKLES REPAIR & CORRECTION on the surface
Japanese corn extract that mimics the skin’s own repair process to correct wrinkles, likening them to “the scars of time”, since both phenomena are characterized by a lack of skin substance.
SYNERGY AT ALL STAGES OF WRINKLE FORMATION
Zinc, extracted from smithsonite (Zinc contribution), cell protector against stress linked to pollutants, UV …
Hyaluronic acid, high or low molecular weight or cross-linked, moisturizing, regenerating and replenishing. Vitamin C, collagen synthesis activator, brightener and anti-dark spot. Vitamin E, antioxidant and vitamin C regenerator.

On sale in department stores, brand retailers, institutes and spas.
List of sales outlets: www.payot.com

Cette publication est également disponible en : Français (French)

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