A few days ago, a dozen bloggers gathered in a loft in Montreuil to discover W9’s new program. Broadcast in access prime time from February 18 on W9.
An innovative new reality series
This new program from W9 is an innovative reality series. First and foremost, it’s a series, since the stories are imagined by scriptwriters and the heroes interpret these situations. Then it’s reality, because the series is made like a documentary in real locations, and all the heroes have personalities very close to their roles.
Endearing characters
Each character in this Montreuilloise flat share has his or her own distinct personality and personality, so there’s bound to be plenty of arguments and love stories.
A contemporary reality series
The series plunges us into the daily life of a group of friends sharing an apartment in Montreuil. All very engaging, they have said “no” to the crisis; determined to take charge of their lives and live each day as if it were their last, they have come from the four corners of France to realize unfulfilled dreams. They’re in tune with the times, and want to make the most of every moment without thinking about tomorrow. They want to live without regret.
One word sums up this trend: YOLO
From the USA, YOLO stands for “You only live once”. It’s the new Carpe Diem , meaning “Seize the day without worrying about tomorrow”. The word first appeared on a range of T-shirts in 2004, and was revived in 2011 by rappers Drake and Lil Wayne in their hit “Motto”. Since then, many celebrities have adopted it: Zac Efron and Zyan from One Direction have even had the word “Yolo” tattooed on their wrists.
This YOLO trend is in line with recent sociological studies. It’s a time of crisis, the French aren’t in high spirits, yet they want to enjoy life to the full. They want to be happy, make the most of what they have, enjoy every experience, have fun, blossom, indulge themselves, live their dreams to the full, and say “no” to gloom because we only have one life and we don’t want to waste it.
“YOLO, on ne vit qu’une fois” is the title of this new reality series.
Social networks :
Facebook will be at the heart of the system more than ever:
To act as a genuine relay for the program.
Characters will post and comment in real time, on social networks, videos or photos of their daily lives. For example, in the series, viewers will see one of the characters filming a scene with his or her cell phone. He or she will then post the sequence on Facebook with his or her own commentary, providing viewer-internauts with additional content for their program.
To anchor the program in viewers’ everyday reality.
Facebook will make the program even more topical. For example, on a match night, Joe or Matt, true PSG fans, will post photos of themselves in front of the TV, wearing their supporters’ jerseys.
Cette publication est également disponible en : Français (French)
