Sardinia has always been an island apart. Not because it is more beautiful than others—the Mediterranean has no shortage of beautiful places—but because it possesses that rare ability to resist what threatens it: the standardization of luxury, the commodification of authenticity, and the transformation of the exceptional into a product. Porto Cervo, with its moored yachts and terraces overlooking the Costa Smeralda, is both a symbol of this tension and its playground.
Buonocore, a Capri-based company founded in 1973, has always known how to navigate these troubled waters. Its offerings—a gourmet food shop, café, chocolate shop, and perfume boutique—embody the essence of Mediterranean art de vivre, which needs no external validation. It speaks for itself through the quality of its products and the cohesiveness of its brand identity.
Langosteria Porto Cervo: Where the Seas Meet
The opening of Langosteria in Porto Cervo—an event that is part of the Costa Smeralda’s summer highlights—is an opportunity to reflect on what this destination represents in the European imagination of luxury. Ever since the Aga Khan IV launched a sustainable development project there in the 1960s, Porto Cervo has become the premier port on the Tyrrhenian Sea.
Langosteria, which began in Milan as a restaurant specializing in exceptional fish and seafood, has expanded its presence to several Mediterranean destinations. Its move to Porto Cervo makes perfect sense—it’s where its Milanese clientele spends the summer. But it’s also a statement: seafood cuisine deserves the same standards as continental haute cuisine.
Bagni Fiore in Paraggi: Privacy as a Luxury
A few kilometers from Porto Cervo, on the Ligurian coast where the vegetation stretches down to the turquoise water, Paraggi offers a stark contrast. While Porto Cervo is unapologetically ostentatious, Paraggi prides itself on its discretion. The Bagni Fiore—a historic beach club in this hamlet of Santa Margherita Ligure—embodies this other form of Mediterranean luxury: that of a place you’ve known your whole life, where you know the owner by his first name, and where reservations are passed down from generation to generation.
The latest developments at Bagni Fiore this summer of 2026 are part of the evolution of a place that has resisted the financialization of the high-end beach resort industry. While other beach clubs have transformed into event-driven marketing ventures, Paraggi has preserved something essential: the idea that the beach is a place for privacy, not for spectacle.
The Mediterranean: A Promise
What unites Buonocore, Langosteria Porto Cervo, and Bagni Fiore Paraggi in the imagination of summer 2026 is a certain vision of the Mediterranean—not as a setting for a photo shoot or a backdrop for an Instagram story, but as a way of life. A way of life by the sea that embraces its own codes, its unhurried pace, and its simple pleasures elevated to perfection.
What these places have in common is that they don’t need to reinvent themselves every season. They simply exist, firmly rooted, sustained by the trust of those who return. In a world where luxury travel tends to be equated with the accumulation of new experiences, there is something deeply reassuring—and deeply luxurious—about the idea of a place that remains just as you left it. The sea, minus the storm. The salt, plus the memory.
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