In the microcosm of existing designer brands in Paris, there are certain brands for which one cannot help but fall in love. Lyubov is one of them and it’s a good thing for a brand talking about love of fashion.
“Lyubov” [ pronounced Lyubov]:
1 -Russian word meaning Love.
2 -Russian name of Slavic origin quite common. Its most common diminutive is Lyuba.
3- High-end ready-to-wear brand created by Viktoria Bagryantseva, originally from Moscow, who has been living in Paris since 2000.
Who is Victoria Bagryantseva?
Having studied at the Chambre Syndicale de la Couture Parisienne, Viktoria Bagryantseva began her apprenticeship in 2003 at Roberto Cavalli in Florence. In 2006, she launched her own brand of ready-to-wear and accessories that she named “Lyubov”. She also calls upon the incomparable expertise of Mr. Massaro to create her own shoe designs. At the end of 2009, she opened her first boutique at 19 rue Cambon in the 1st arrondissement of Paris. At the same time, the logo reflecting the name of the brand was created: a four-leaf clover made up of four hearts.
Which woman is the “Lyubov” woman?
The designer imagines her collections for a secret woman, both romantic and provocative in a rock-baroque style. It mixes modernity and timeless chic to define the contours of a resolutely contemporary woman. She favors mixtures of materials (lace, organza, cashmere, wool, tweed …) and multiplies the draped, fitted cuts, pleats, embroidery that make it timeless.
What does the brand have in store for us this winter?
For the Fall-Winter 2010-2011 season, Viktoria has mixed its different influences in an ultra-feminine collection with perfectly mastered chic. Everything in his collection recalls the two components that forged the spirit of his brand. From her Moscow origins, she has kept the taste of structured cuts and warm materials. Her Parisian studies have given her a taste for timeless chic pieces that she has sublimated by favoring the mix of noble materials.
She gives us her own version of the military trend through cashmere and chevrette or astrakan coats directly inspired by the KGB coats. She rehabilitates the short suit that she proposes in high-waisted wool with a jacket always of military inspiration warmed up by velvet additions on the shoulders and buttons. Here again, her taste for mixing materials has a furious effect, as for her dresses and skirt suits: tweed blends with pleasure with velvet, which rubs shoulders with herringbone wool without any problem.
For this winter, she brings back the pantsuit, which she imagines to be black in wool with very wide pants, to be worn by day in a casual version with a silk satin blouse as well as by night in a more sophisticated version. She offers another version more classic right velvet where the jacket with short sleeves this time is adorned with Swarovski crystals.
She pays special attention to details, her skirts are zipped and her dresses in tulip shape mostly two-tone. She perfectly masters the art of pleating, which she combines with stretch wool or wool crepe on some of her dresses. She multiplies the couture details as in her trompe l’oeil dresses mixing silk and lace with wool crepe or velvet. Waistlines are delicately marked in graphic silhouettes that can not be more feminine. Colors range from chic black to pristine white to deeper grays, all enhanced with a few pops of color like purple.
Her next collection is truly a declaration of love to femininity, but one that is both contemporary and timeless, the same one that built the image of the chic and elegant Parisian woman.
Go to the boutique on rue Cambon to start your love story with the brand!
www.lyubov.tv
Marie-Odile Radom
Cette publication est également disponible en : Français (French)
