Home Food and WineWines and SpiritsIs rosé champagne just as popular with Cupid?

Is rosé champagne just as popular with Cupid?

by Maeva Menet
0 comments

The season of love is about to begin. And for the occasion, the Champagne Houses have concocted elixirs to match the occasion.

A candlelit dinner accompanied by a selection of vintages: nothing is too good to make Valentine’s Day a success.

It would seem that the wine and spirits houses have all aligned themselves with this credo. Champagne Cattier, Lanson, Dom Pérignon, Moët et Chandon, Victorine Clément, Nicolas Feuillate, the trend continues unabated. Rosé is still the leader on Valentine’s Day. Scarlet-red kisses, subtle designs in warm tones, champagne bottles breathe love. And the potion contained in these bottles is in perfect balance with the packaging.

Long shunned for its lack of quality worthy of traditional cuvées, vintage rosé thumbs its nose at the champagne industry and proves that it has the same legitimacy as its big brother. Initially made from grape varieties described as viticultural heresies, rosé champagne has undergone a complete overhaul.

To enhance its status, its professionals work hard to create bouquets with stronger flavor, wrapped in an eponymous robe. This complexion is enriched by the intensity of red fruits, whose acidity seals the whole beverage. Occasionally, orange is added when the fragrance meets the sweetness of citrus.

Despite its repeated efforts, rosé champagne has always suffered from clichés that are, to say the least, redundant. Two presuppositions cling to it.

One says it only appeals to women, the other attributes cooling virtues to it in hot weather. True, but not only true. It’s just as festive as its predecessor, and is attracting more and more followers. Its femininity only adds to its strength, creating a balance between bitterness and greed. And all the more so at a time when love is king.

In fact, Valentine’s Day helped boost sales of rosé cuvées. But there’s no denying that rosé champagne is on a roll and can be enjoyed all year round.
Its international success has kept it smoothly in the rankings of the most popular wines and spirits. Particularly after a four-year slump in sales figures. Let’s hope that the Comité interprofessionnel des vins de champagne (CIVC) will deliver a flourishing 2015 annual report.

 

Champagne Picard & Boyer - Rosé - Credit Constance Bonnotte1

 

In the meantime, continue to prepare your evening as you should so that you don’t become an example to your partner!

 

 

Cette publication est également disponible en : Français (French)

Related Articles