Today, Burberry launches its brand new fragrance: My Burberry. The brand’s two muses, Kate Moss and Cara Delevingne, are featured for the very first time in a brand-new advertising campaign.
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Burberry is launching a brand new interactive poster campaign for its new fragrance for women. In the streets of London and New York, passers-by will be able to use their smartphones to interact with the digital signage provided. They can then create their own perfume bottle by adding their initials.
They will then be able to go to the nearest Burberry boutique to buy their personalized bottle of perfume.
But rest assured, ladies, you won’t have to go to New York or London to create your own bottle. If you live in Paris, you can visit the Sephora boutique on the Champs Élysées or the Burberry boutiques.
Social networks (Facebook, Twitter, Instagram) are also being put to good use, as web users can also personalize their bottles online and share their creations.
For more information, please visit the Burberry website.
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