From 26 October to 30 November 2026, European beauty brands can apply to the second edition of the Sephora Prize, after the three first winners were named in London.
Sephora is launching the second edition of the Sephora Prize, its European initiative devoted to the new generation of beauty brands. Applications are submitted from 26 October to 30 November 2026 on the sephora.fr website.
The first edition named its winners on Thursday 15 October 2026, at SEPHORiA London: Substance Of Light for skincare, French Cowboy for fragrance and Omad’s for haircare.
The prize is open to brands established in Europe, that is, validly registered in the European Economic Area, Monaco, Serbia, Switzerland, the United Kingdom or Turkey. All categories are open: make-up, skincare, fragrance and hair.
The overall winner receives three years of support: mentoring, an exclusive launch at Sephora Europe and promotion in the “The Next Big Thing” campaign. The other participating brands may be offered support suited to their profile. Any commercial partnership or distribution relationship remains subject to a separate written agreement.
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Also on Luxsure: SEPHORA Prize: the retailer becomes a beauty talent scout · Rio hosts Latin America’s first Dior Spa on 3 November · L:A Bruket turns Swedish foraging into a lip balm · The Smilist™ reinvents dental radiance with its Instant Shine Polishing Gel
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