A case that seems inflated with air; hours and minutes that turn on rings. With Jeff Koons, Hublot brings two ways of building volume into the watch. Presented in New York on 16 September 2026, the collaboration brings together the three Classic Fusion Balloon Dog editions and the MP-14 Origin. The first set transforms the surfaces; the second reorganises the display.
Balloon Dog, an illusion that extends to the movement
The Classic Fusion Balloon Dog measures 42 mm and adopts domed surfaces. The crystal, the screw heads, the dial and the lugs all contribute to this effect of tension. The watch takes up the language of the knotted balloon; the appearance rests on the shape of the materials.
A small decorative tail sits at about 10:30 and the seconds counterweight takes the silhouette of a Balloon Dog. Three versions are announced, each limited to 200 pieces: mirror-polished steel, and red or blue anodised aluminium.
The treatment continues on the back. Visible through the caseback, the oscillating weight takes up rounded volumes rather than leaving the sculptural effect to the dial side alone. The HUB1710 automatic calibre announces a 50-hour power reserve. The view through the red caseback allows the movement, the shapes of the case and the edition numbering to be read together.
MP-14 Origin, reading the time on rings
The MP-14 Originchanges scale and construction: a 44 mm octagonal case in sapphire and titanium houses concentric white-gold rings set with diamonds and blue sapphires. Two rotating rings carry the hour and minute indicators, materialised by red and grey cubes. Two other rings remain fixed.
The central blue dome refers to Koons’s Gazing Ball works. Beneath this cap sits an automatic central tourbillon, presented by Hublot as its first of this type. The HUB9014 calibre has 594 components and announces a 60-hour power reserve; the series is limited to 30 pieces. The presentation image places this architecture against a starry background that extends the reference to the cosmos.
In New York, the watch also becomes a projected image
The evening at Studio 525, in the Chelsea district, paired the new pieces with projections and a performance by Tinashe. The presentation separated the two registers: projections around Balloon Dog, a tighter staging for the MP-14.
This stage gives concrete objects to the partnership between Hublot and Jeff Koons. On one side, a sculptural vocabulary applied to the skin and components of the watch; on the other, rings that take charge of reading the time.
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