To mark World Peace Day, AXE and WRUNG have teamed up to create 5 capsule collections with the help of 5 street art artists.
From September 1 to 20, AXE is combining style and peace through a new artistic initiative launched as part of its AXE Peace project.
Accompanying him on this adventure are the lifestyle clothing brand WRUNG, and a collective of 5 urban art artists: 2 Shy, Ilk, Pablo Cots, Tyrsa, and Yu Wen-Wu.
The aim: to create 5 limited-edition, fully customized Peace Boxes.
In a pot of industrial paint, a nod to the street art atmosphere, men will discover a WRUNG T-shirt and an AXE Peace atomizer, each bearing a visual designed by one of the artists.
This project supports the NGO Peace One Day, to which all profits will be donated on World Peace Day, September 21.
Price: €35 inc. VAT
Availability: from September 1 to 20, 2014 / 300 pieces per artist only
Where to buy: in WRUNG boutiques in France and at www.wrung.fr
All profits will be donated to Peace One Day.
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