A Step Forward in Customer Experience
Audemars Piguet, the renowned independent, family-owned Haute Horlogerie house, continues to place the customer at the heart of its strategy. This is demonstrated by the recent launch of the international AP Coverage service, a free two-year service for customers who acquire a watch in 2022 or 2023.
AP Coverage Service in detail
This innovative service covers the risks of theft and partial or total damage, enabling customers to replace, repair or reimburse their watch free of charge. It is an extension of the AP International Sales Guarantee, reflecting the brand’s desire to meet the needs of its customers and accompany them throughout their experience.
Service operation
To benefit from it, owners of eligible parts must activate the AP Coverage Service from their customer space on the AP website. In the event of functional damage, they can take their watch to an Audemars Piguet boutique or AP House for maintenance. In the event of theft, the owner must write an e-mail to the regional repair center concerned, with a copy of the complaint filed with the police.
Period of validity and possible extension
- First stage: The service applies to purchases made in 2022, expiring on December 31, 2024, and to purchases made in 2023, for a period of two years from the initial purchase date.
- Second step: Audemars Piguet will evaluate the possibility of extending its service beyond this initial framework, based on the results of this first phase.
A Word from Management
François-Henry Bennahmias, CEO of Audemars Piguet, emphasized that the brand’s objective went “beyond the creation of high-quality timepieces” and that the AP Coverage Service represented “a first in watchmaking, a pure act of love for our watches and our customers”.
Conclusion: Revolutionary customer service
With AP Coverage Service, Audemars Piguet innovates by offering an unrivalled customer experience, combining quality, assurance and personalized service. This initiative not only reinforces the brand’s reputation as an industry leader, but also demonstrates its ongoing commitment to offering the very best to its customers.
For further information: Hi-Care program and AP Coverage Service
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