A few weeks ago, we had the privilege of traveling with Leffe Royale to Belgium, where we discovered the hop fields and the beer-making process.
We’ll take you with us into the hop fields with our 360° camera.
Leffe’s master brewers have scoured the world for the best hops. Among the different varieties, they selected the Whitbread Golding hop from Belgium (which you’ll see in the video) for its exceptional quality. It’s this noble hop that gives Leffe Royale Whitbread Golding its light, lemony, resinous taste and flowery aroma.
Leffe Royale, with Vizeum and Posterscope, reveals to Parisians its most precious ingredient: hops
From Wednesday, November 16 to Tuesday, November 22, 2016, the Leffe brand is rolling out a first-of-its-kind advertising campaign in Paris for Leffe Royale. This operation, orchestrated by Vizeum, with Posterscope, part of the Dentsu Aegis Network group and JCDecaux Creative Solutions, features 10 bus shelter panels filled with real Whitbread Golding hops, freshly picked during the September harvest in Belgium.
Through this campaign present in eight arrondissements, Leffe wishes to reveal to as many people as possible the unique character that hops have within the Leffe Royale range. Indeed, hops are what grapes are to wine. Hops determine the personality, character and taste of Leffe Royale beers.
Cette publication est également disponible en :
