Online shopping king Asos expands its offering with a special wedding collection. Brides-to-be, bridesmaids and guests can now dress in Asos on the big day, thanks to the Wedding boutique.
Asos, aware of changing practices, knows that today’s brides prefer to bet on a colorful and emotional ceremony, rather than on an overpriced gown. The Asos Bride collection, composed of dresses in traditional shades of cream, old rose and pearly white, therefore insists on soft prices between €80 and €300. Wedding dresses to suit all budgets, but also all themes, whether the bride and groom dream of a country wedding or a festive Las Vegas ceremony.
Asos focuses on a diversified offer, with vintage dresses inspired by the satin babydolls of the 30s, more contemporary dresses in 3D lace and jumpsuits for non-conformists.
The e-shop gives pride of place to accessories, with precious jewels and bohemian flower crowns. Brides have no trouble finding the right shoes, with a selection of heels and ballet flats. The aim is simply to make the bride feel beautiful as she walks down the aisle.
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