Can you be Original when there are 4 million of you? On the face of it, the challenge seems crazy, yet it’s Absolut’s latest.
4million bottles and not one identical one. 
Following on from the success of ABSOLUT Unique, ABSOLUT has once again turned the tables on the exceptional by incorporating
cobalt pigments into hot glass during production. Once cooled, each bottle takes on the characteristic blue drape of this little-known metal. Each bottle reacts in its own way to the incorporation of this external element, resulting in an infinite number of ABSOLUT ORIGINALITIES. A beautiful tribute to blue, the house color.
This is how 4 million ABSOLUT bottles earn the ORIGINALITY title, and their exclusive numbering.
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