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British Airways presents new premium cabin and ground services

by pascal iakovou
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It’s a busy autumn for British Airways. The British airline, which last spring announced a £400 million (€450 million) investment in its Club World business class, is introducing two services to enhance the experience of premium passengers:

On board the Club World cabin, the business class on long-haul flights, a new restaurant-style catering service.
On the ground at Heathrow, a transfer service for Club World, Club Europe and First passengers, as well as Silver and Gold members of the Executive Club.

Restaurant-style! Since September 1, Club World passengers on the London Heathrow – New York JFK flight have been discovering a new culinary experience in the cabin. New menu and new tableware: the long-haul business class catering service has been completely reinvented. Passengers will even be able to select from a choice of appetizers and desserts freshly prepared by the chef and presented directly on the trolley.

Passengers start their meal with smoked salmon tartare with wasabi cream, fresh tomato and burrata carpaccio, butternut squash velouté with chives, or a seasonal salad with grilled vegetables. To finish, passengers can turn to the cheese platter, or prefer a sweet touch. They can choose from a double-chocolate medley, lemon tart, apple strudel or a bowl of fresh strawberries.

For the main course, three options are available:
Beef, homemade gnocchi, Café de Paris sauce and pan-fried green asparagus.
Grilled Cornish Sole with Mediterranean lentils, celery root mousseline and lemon butter.
Homemade ravioli with artichoke and parmesan.

The wine list includes a selection of white, red and Champagne wines.

This new catering service will be available on the entire long-haul network during 2018.

No more anxiety about missing your connecting flight at London Heathrow. For greater passenger peace of mind, the British Airways team monitors arrivals and departures to ensure that passengers are not late for their connecting flight. As soon as the team detects a risk of delay for a passenger in first class, business class or a Silver or Gold member of the Executive Club frequent flyer program, it dispatches a car to the tarmac to take them to their next flight with complete peace of mind. For their part, passengers are informed by flight attendants that a car is waiting for them as they exit the aircraft.

Caroline Martinoli, Brand and Customer Experience Director at British Airways, comments on this new service: “Missing a connection is one of the most stressful experiences for an air passenger. It is therefore essential to provide passengers with the best possible information and support during this experience. This new transfer service will enable us to identify passengers at risk of missing their connection and prevent this from happening by offering them a unique solution.”

Further information: ba.com

Cette publication est également disponible en : Français (French)

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