Beauty For All launched by L’Oréal on social networks passes the million fan mark on the L’Oréal Corporate Facebook page. A digital event that confirms the Group’s number 1 ambition: to offer beauty for all.
A whole community has come together around the same theme: beauty and how it’s experienced on a daily basis. Beyond a question of appearance, beauty is a subject that deeply affects each of us, at different times in our lives. Through its posts, the Facebook page explores the concept of beauty in the age of universalization: how is beauty expressed today in different parts of the world?
L’Oréal invites Internet users to discover trends in Mexico, Cairo, Istanbul and Seoul, and to learn about Japanese and Russian beauty rituals. A “beauty lifestyle” representative of L’Oréal’s expertise in consumer expectations. Throughout the posts, these illustrations are punctuated by infographics on the beauty attitudes of our consumers, or by analyses from philosophers and sociologists who decipher these expressions of beauty.
It’s a truly global mobilization with local roots: 5 local Facebook pages have come together under the Beauty for All banner (Mexico, Argentina, Turkey, Hong Kong and France). Beauty for All was launched a year and a half ago with the film directed by Peter Lindbergh for L’Oréal, which brought this vision to life. It continues to expand on other platforms such as Instagram and Youtube with a dedicated channel.
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