Maison Anoufa draws its inspiration from a glam & rock spirit. The collection evokes modernity in its materials and cuts, and is remarkably technical. This season, the collection is composed of leather in a palette of black, gray, blue and white tones, combined with silver accents.Textural effects are achieved through the use of embroidered leather and geometric materials, to name but a few.
Its difference is woven into the details: lace, “animal” leather applications / The symbiosis of colors and the brand’s own upholstery brings a sophisticated allure to the Anoufa woman. Amid the timeless black and gray chromatic duo, the touch of white and electric silver on accessories gives the collection a passionate, dynamic image.
THE HISTORY OF MAISON ANOUFA
The Anoufa brand dates back to 1940 in Babel Oued, Algeria. When Mr. Jacob Partouche Ben Anoufa and his wife Rénette Elbaz opened their first sewing workshop: Maison Anoufa. Rénette and Jacob had 13 children, and 6 of their boys went to sewing school: Bourak, Sam, Izaak, Lily (Leon), Simon and Coco (Moise).
The first store was located rue Pierre Loti in Bebel Oued, 3 years later another store was opened at 3 avenue de la Marne in Algeria, the third was opened in the capital Algiers. The “Anoufa” creations quickly became well known, and in 1947 Maison Anoufa dressed the Air Algeria airline. In 1949, the entire Anoufa family emigrated to France.
In 1950, “Anoufa couture et prêt à porter” opened in Paris. Bourak, Renée Anoufa and her brother Isaak specialized in jackets, blouses, skirts and dresses. Alice and Denise specialize in pants. Lily (Leon) manages the company with over 150 employees, all their clothes are handmade in Paris and have the same reputation in Algeria.
In 1955, they designed, created and produced for Armand Danain. In 1958, for Cacharel and Pierre Cardin. In 1962, for Chanel. The same year, they opened their own accessories boutique. Finally, in 1964, for Yves Saint Laurent. From 1950 to 1990, the Anoufa house became well known and was seen as a success story.
Then it was time for them to retire, but Bourak was keen for his grandson Ylan to adapt to the fashion market.
In his early days, Ylan moved around the workshop with his great uncles and grandfather. At the age of 11, he designed his first garment from scratch. Maison Anoufa officially closed in 1990 and was relaunched in 2010 by Ylan Anoufa. For the past 15 years, Ylan has been experimenting with designer production. He has lived in New York, Los Angeles, Hong Kong and worked for major companies such as Fubu, Heatherette, Drunkin ‘Monkey, Kappa, Willy Esko, Coogi, Muscari, Seven Seven Jean, Fashion TV,…
International experience has helped us to understand the industrial process of foreign management markets, and the Anoufa group offers its customers products of unrivalled, creative and exclusive quality.
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