It’s a highlight during the FIFA™ World Cup. A moment with a difference. A moment apart.
As part of the international #HublotLovesFootball campaign, and Hublot’s presence in Brazil for the FIFA™ World Cup as “Official Timekeeper” and “Official Watch”, Ricardo Guadalupe, CEO of Hublot, inaugurated Friday June 27 with Pelé, the children and the community, the soccer pitch built by Hublot in the heart of the Jacarezinho favela in Rio de Janeiro.
Hublot wanted to set up a solidarity action that directly benefits Brazilians, and in particular Rio de Janeiro, where the brand has set up its HQ with the Hublot Palace, for the duration of the FIFA™ World Cup.
That was a year ago. The initial idea took shape. To do something for children, but something that would also benefit the whole community, to build to contribute – and to keep it that way, and at the same time to find the link with soccer, the reason for Hublot’s presence in Rio during the World Cup “because the link is sharing. If you don’t share, you become poorer. Hublot’s luck is good, and it’s our duty to share part of our success.
Building a soccer pitch for children. Give them a clean, healthy environment in which to play and share time with friends and family. Give them a break. And get them involved with a support program to give them a future perspective on the theme of “I too can do something good and useful one day in my life”. That’s the idea.
After initial contacts with the City Government and the Ministry of Social Affairs, the Jacarezinho favela was chosen. There’s a plot of land at the entrance to the favela that has everything you need to build a soccer pitch. What’s more, it’s right next to the school. It will be made available by the authorities for the project.
Everything followed quickly and naturally. The community was involved, and a lot of professional help and financial resources were given to first clean up the site, then build a clean concrete slab to play on. At the same time, an in-depth mobilization of the community was undertaken to ensure cohesion around the project.
Children painted the walls. Even Brazilian artist Romero Britto, who contributed to the #HublotLovesFootball campaign by designing the soccer ball, Hublot’s symbol of the World Cup and the setting for the official World Cup watches, came to paint a fresco to take part in the project.
In the end, Hublot was the initiator and donor of funds for the realization of a concrete project that mobilized an entire community in need, and that will continue to do so.
About Hublot
“Hublot? A different way forward” say connoisseurs of this unique Swiss watchmaking house, where each moment projects into the next with lightning speed. A dream, a growth initiated and developed by Jean-Claude Biver, Chairman of Hublot, with Ricardo Guadalupe, CEO, who have turned this brand into a true success story, whose Big Bang, King Power, Classic ,Fusion and Manufacture Pieces are the emblems of a tradition in motion.
From grand horological complications, through the research and manufacture of new materials such as Magic Gold (the 1st scratch-proof 18K gold), to worldwide collaborations such as the FIFA Football™ World Cup and Ferrari, Hublot represents the “Art of Fusion”, a fusion between watchmaking culture and avant-garde technical developments, a fusion between past and future. Commercially, the network of boutiques and authorized retailers is exploding, reaching today around 750 points of sale and more than 70 exclusive boutiques at the most prestigious addresses around the world.
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