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Smartphones have become the natural extension of our brains for learning and knowing. Our eyes, to see where we’re going and what others are doing. Of our voice to amplify our words so that they can be heard by the whole world via social networks. And our ears, so we can hear others too. In the same way, the selfie-stick has become an extension of our arms, because we have to take that Eiffel Tower in the background… But what does the selfie itself extend? Control over one’s image? ego?
And is it really an extender rather than a reducer?
It’s omnipresent, but what’s it good for?
In any case, this year the Selfie has reached its climax, entering the dictionary. It’s impossible to fight back, as these narcissistic self-portraits invade every corner of the globe. But fortunately, some people are clever enough to see a way out, a way to turn the concept for the better.
Indeed, young Parisian photographer Osmany Tavares saw this as an artistic opportunity and unveiled an original portrait project: The Cellfie Project.
The idea, inspired by Cassius’ “I Love You So” video, is to take a portrait through the prism of the phone, turning the selfie into a “cellfie”. In other words, selfies are made from… selfies on the cell’phone. It’s a real deterritorialization, a great return of the elevator…
The photographer’s quirky style features friends, family, influencers, bloggers and celebrities as they go about their daily lives.
By mixing fiction and reality in this way, the cellfie project has an artistic and humorous vocation, but it is also a response to the pressure of social networking, and aims to demonstrate that behind pseudonyms and profiles there are above all… people.
Follow the Cellfie Project on instagram : @cellfieproject
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