CALZEDONIA AND JULIA ROBERTS TOGETHER AGAIN ON TELEVISION
Calzedonia is proud to announce their third campaign with international star Julia Roberts. In the latest TV spot, we saw her leave the boutique, bags in hand; she now returns to the store, happy and at ease, to discover the new pieces in the collection.
The new campaign is created around a light, humorous story, focusing on the return of tights as a “must-have” for all women.
An accessory to suit every woman’s desires: opaque or transparent, shaping or classic, warm or microfibre.
Filmed in Los Angeles and directed by Oscar-winning producer Grant Heslov (Argo), the TV spot appears as a sequel to the previous campaign, reinforcing Julia’s ties with the brand. Julia Roberts is the perfect ambassador for Calzedonia. A timeless icon, her fame is worldwide and crosses generations. She perfectly embodies the spirit and values attributed to the brand by women: style, optimism and energy.
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