Reflecting refinement and creativity, and symbolizing the French art of living, the Société d’Exploitation de la Tour Eiffel (SETE) and Maison Pierre Hermé Paris are teaming up for an exclusive collaboration, to offer new gourmet creations in the heart of the historic monument by offering him his first macaroons: a duo of recipes based on the universal flavor of chocolate. This collection is available exclusively for its launch at the bistrot du 1
er
floor bistro, as well as the macaroon bar on the 2
th
and the champagne bar at the top.
A shared vision of excellence and the French art of living
The Tour Eiffel x Pierre Hermé Paris collaboration is part of the drive initiated a few months ago to develop the Eiffel Tower” brand. “The aim is to capitalize on the image of the monument, the symbol of Paris and France, by partnering with prestigious brands to promote the monument beyond its walls,” comments Patrick Branco Ruivo, Managing Director of Société d’Exploitation de la Tour Eiffel (SETE). “I’m delighted that two Parisian emblems that both embody refinement. Visitors to the Tower will be able to take away a compendium of French art de vivre”.
Two exclusive recipes highlight the iconic power of the Tower
To symbolize the iconic power of the Eiffel Tower, Pierre Hermé has created a duo of exclusive chocolate recipes .
“With these macaroons, I wanted to celebrate the Eiffel Tower and Paris, of which it is the emblem. Imagine two macaroons, my favorite territory of expression, as an ode to the City of Light and this extraordinary Iron Lady, is was an obvious choice,” stresses Pierre Hermé. Eiffel Tower Garden button
Eiffel Tower Garden button
Pierre Hermé has created an exclusive macaroon for the Eiffel Tower. texture, the freshness of mint awakens the senses and continue in the swirls of a Pure Origin Brazil chocolate ganache, Plantation Paineras, intense, with a pronounced bitterness. Beneath the delicate chocolate leaf the crunchy yet soft cookie, combined with the ganache. creamy. “This thin slab of crunchy dark chocolate has allowed me to reinforce the intensity of the chocolate taste while playing on the unique texture of this macaroon”.
Macaroon cookie, fresh mint cream, Pure Origin Brazil dark chocolate ganache, Plantation Paineiras. 3 € each.
Macaron Jardin sur la Seine
The Eiffel Tower, the banks of the Seine and its lovers, a few notes of music from a merry-go-round… we’re in Paris. To celebrate in this romantic Paris, Pierre Hermé reinterprets one of his flavour combinations chocolate and raspberry, in an exclusive creation. The liveliness of raspberry blends with the sweet bitterness and delicate acidity of pure dark chocolate. origin Madagascar, Plantation Millot. The macaroon is a voluptuous pleasure, with the a passionate, infinitely Parisian relationship that’s both tender and sensual.
Chocolate macaroon cookie, dark chocolate and raspberry ganache, confit de raspberries. 2.50 € each.
Proof of the success of the new collection, almost 50,000 macaroons have been sold since its launch on October 23. This collection is available exclusively at the bistrot du 1
st
floor bistro, the 2
th
and and the champagne bar at the top. This is the first step towards a collaboration, which is set to expand in the coming months with new dedicated creations, soon to be available “outside the walls”. See you next year!
A trio of world-famous chefs at La Tour
With Pierre Hermé, the Eiffel Tower is surrounded by a third exceptional Chef, alongside Frédéric Anton, with and Thierry Marx at the Brasserie du 1
er
étage (currently under renovation – scheduled to reopen in spring 2022) and takeaway sales. Enough to (re)enchant the visitor experience!
Cette publication est également disponible en :
