Online travel agency Expedia.fr reveals the key findings of a survey* of 11,000 Europeans on “international shopping”, including 1,000 French shoppers.
Expedia.fr’s 10 commandments for French “serial shoppers” on vacation
- In Paris, London, Milan, Barcelona, New York or Berlin for your next shopping vacation, you’ll be on your way to
- Thou shalt give priority to fashion goods and accessories in Paris
- You’ll love spending hours shopping on vacation
- Without counting the cost
- You’ll find a bargain or a rare gem
- You will honor the great shopping streets, independent boutiques and markets.
- Accompanied by your best friends, you will be
- Accompanied by your partner, you’ll want to
- When it comes to gifts, think of your family first.
- Then you can treat yourself
The French are increasingly adept at shopping vacations: 46% in 2016 versus 25% in 2015, an increase of 84%. Only 10% of French men admit they never go shopping on vacation, compared with 5% of French women.
Our compatriots’ favorite shopping destinations are Paris (44%), followed by London (31%), Milan and Barcelona (22 and 21% respectively), New York and Berlin (19%), and Lyon in sixth place (17%). As the capital of fashion, Paris is ranked 2nd favorite destination among the 11 countries surveyed at 20%, behind London which climbs to first place with 27%. Milan is in the top 3 with 15% of votes.
The top 5 non-European destinations chosen by the French to combine shopping and vacations are New York, Tokyo, Dubai, Marrakech and Rio de Janeiro. The reasons given for these preferences are mainly the wide range of products (43%), their availability (42%), and their good value for money (40%).
For over a third of French holidaymakers (35%), vacation shopping is above all about pleasure (“I like it”) and bargains (28%). It’s also about finding the “rare pearl”, items that are difficult to find in France (14%), and buying vacation gifts (8%).
The French spend the most on vacation shopping
The French spend almost 2 euros out of 5 of their vacation budget on shopping (39%), while the average for the nationalities surveyed is almost 1 euro out of 3 (32%).
While French women (53%) prefer to be accompanied by their best friends, French men (41%) prefer to be with their partner (58%) for the best shopping sprees. They prefer to wander the high street (54%), independent boutiques (24%) or markets (10%) to satisfy their shopping desires.
Clothes (43%), shoes (16%), jewelry (13%), luggage (6%) and souvenirs (4%) are the most sought-after by French holidaymakers. In comparison, Italians give the highest priority to souvenirs in their vacation shopping (10%).
” The results of this survey show that the French are loyal to their capital when it comes to buying designer and non-designer clothes and shoes, while the majority of countries surveyed consider Milan to be the city of choice for designer clothes and shoes, and London for clothes. Let’s take advantage of our vacations to go shopping and avoid giving the traditional souvenir key-ring to our loved ones! “, says Fabrizio Giulio, Managing Director of Expedia.fr.
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