On May 18, Club Med launched a series of videos on the theme of letting go. In these humorous sketches, Club Med addresses holidaymakers who have just put down their bags but haven’t yet let go, their minds still on their daily routines.
This saga of humor and empathy draws its evocative power from the realism of the situations it depicts. Club Med takes pleasure in this spontaneous, no-holds-barred approach. Thanks to its unique “zero constraints” formula, Club Med reaffirms that vacations start from day one!
This digital campaign was imagined by the BETC Content agency under the creative direction of Stéphane Xiberras, produced by the young and talented Blacktool team and shot in the paradisiacal settings of the Club Med villages Plantation d’Albion, les Villas d’Albion and Club Med La Pointe aux Canonniers, in Mauritius. This series of videos will be supported by a relevant media plan, combining community management strategy and online investment.
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