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ORIENTAL CHARM, THE ORIENT MAGNIFIES

by Sophia Lafaye
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The Charme d’Orient brand is a benchmark in oriental beauty care. Its founder, Yasmina Zerroug, created the brand in 1998. She quickly distinguished herself from her competitors by offering atypical, high-performance treatments in her beauty salon. She is always on the lookout for new techniques. In fact, she made a name for herself by patenting a new type of Oriental wax, based on honey.

Gradually, she developed a range of products, either focused on the bathing ritual and closely linked to the hammam, or more oriented towards everyday beauty.

The first range includes shower products with black soap and Argan oil, Aleppo soap, Alum stone and rassoul powder.Black Soap

The second, much diversified, offers facial and body care products. The face benefits from special attention, with two essential ranges, one with Argan oil, Aorès, the other specifically for sensitive skin with Nigella oil, Belle Nigelle. ARGAN OILNigella sativa or black cumin has been known since ancient times for its anti-free radical properties. Its moisturizing and soothing action is also noteworthy. A face cream and two masks help perfect the skin. Of particular interest is the exfoliating mask. CHARME D'ORIENT BLACK CUMIN SCRUBThanks to its biological action, it can regenerate the dermis without the abrasive action of some exfoliants.

Another asset for Charme d’orient is its natural oils. Certified by Ecocert, they meet the highest organic and ecological standards. Argan oil is nourishing, firming and regenerating. Two original versions exist, one obtained before roasting the almonds, the other after. Pure or perfumed, it retains all its specific characteristics. Nigella oil and prickly pear seed oil add the finishing touch. Sweet almond oil is the base for twelve fragrance oils. Rose, oriental, amber, honey… the fragrances encourage a variety of pleasures. The unexpected version with dates and figs is a playful alternative.

Amphora 2

They can be used on the face, body and hair, making them virtually indispensable. In summer, they comfort the skin after exposure to the sun; in winter, they provide benefits against the elements. Undoubtedly, they encourage massage.

Shea butter, with argan oil, comes in a variety of scents. As a balm, it is perfectly moisturizing. Extracted by first cold pressing, it retains all its properties.

The choice of textures and fragrances, the quality of the raw materials, the pleasure of applying them and the multi-faceted nature of certain products make Charme d’Orient a must-have.

Find out more in their beauty area or on their website.

Oriental charm

Oriental charm

86, Bd De Reuilly

75012 Paris

www.charmedorient.com

Photo credits Charme d’Orient

Cette publication est également disponible en : Français (French)

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