Born and raised in Queens, New York, Ronnie Fieg is one of the most iconic and influential figures in the world of footwear. A prolific collaborator and designer, he has worked with some of the world’s most coveted and celebrated brands.
PUMA’s first collaboration with Ronnie Fieg dates back to the particularly successful launch of the Disc Blaze OG “Cove” in 2012. Last year, the duo presented two new versions of the ever-popular Disc Blaze revisited by Ronnie Fieg at Paris Fashion Week with the “Coat of Arms” project. Once again, Ronnie’s unique designs and biases aroused the enthusiasm of fashion professionals. For the third instalment of his collaboration with PUMA, Ronnie Fieg teamed up with fashion boutique Dover Street Market and chose PUMA’s iconic XT-2 model to create the Ronnie Fieg XT-2 “Achromatic”.
The XT-2 remains one of PUMA’s most popular flagships, with its famous Trinomic cushioning system. Honeycomb cushioning first appeared in PUMA’s running shoe collections in the late 1980s, and evolved in the 1990s. The cushioning technology, integrated into the sole, reduces the impact of the stride while returning energy to the runner. This innovation explains the success in the early 90s of runners seeking a technological edge.
Inspired by Dover Street Market, Ronnie Fieg broke away from the traditional sporting influences of the XT-2 to create a shoe designed with aesthetics and quality in mind:
“The Achromatic collection was inspired by my favorite store, Dover Street Market. DSM serves a clientele above all looking for exclusivity and quality.
Achromatic means colorless. Available only in black and white, these sneakers are just that – sneakers. Any indication of brand name has disappeared from the product. I wanted to make a model that would be judged solely on its line, materials and workmanship. A project where quality takes precedence over brand or designer.”
The PUMA x Ronnie Fieg XT-2 for Dover Street Market brings a seductive new aesthetic to 1990s sneaker favorites. Carefully thought-out pattern changes enabled the two collaborators to effortlessly replace the typical thermoplastic polyurethane (TPU) parts with thick, high-quality leather to create a high-end product. The XT-2 model is highly sophisticated, with an Italian glove leather upper, soft cowhide lining and precision quilting.
Unwavering attention to detail and quality goes beyond the manufacturing process. The XT-2 is presented in a high-quality cowhide cover with lace pocket and custom box, making the PUMA x Ronnie Fieg “Achromatic” for Dover Street Market one of the most accomplished sneakers ever offered to the public.
The PUMA x Ronnie Fieg XT-2 “Achromatic” for Dover Street Market will go on sale only at KITH and Dover Street Market stores on July 26 for US$180, £140 and ¥22,000 .
Kith NYC
644 Broadway
New York, NY 10012
Kith NYC
233 Flatbush Ave.
Brooklyn, NY 11217
Dover Street Market London
17-18 Dover Street
London W1S 4LT
Tel: +44 207 518 0680
Dover Street Market New York
160 Lexington Avenue
New York, NY 10016
Tel: +1 646 837 7750
Dover Street Market Ginza
Ginza Komatsu West
6-9-5 Ginza
Chuo-Ku, Tokyo
104-0061, Japan
Tel: +81 03 6228 5080
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