Lolita Lempicka wants to give women a new vision, a retro-chic vision, with its new eyewear collection. By combining a real passion for fashion with a sharp artistic vision, Lolita Lempicka has succeeded in combining the technical and functional requirements of eyewear with chic, femininity and French fashion.
The result is a collection in her image, retro-chic, sensual and whimsical, that will take every woman who wears these glasses on a journey back in time. The visual identity of the campaign is reminiscent of the poster for François Ozon’s film “8 femmes”, which is to be expected from a collection that is a veritable ode to femininity. Yes, a woman can be feminine with a pair of glasses, and Lolita Lempicka proves it with this collection.
At once retro-chic, glamorous, feminine and modern, she plays with all shapes of glasses, from oversized to round to butterfly. There’s a pair to suit every face, and every look.
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