Florence Welch of Florence and the Machine chose Piaget, the world-renowned watchmaker and jeweller, for the video clip for “Shake it out”, taken from the band’s new album, “Ceremonials”.
Shake it out” is the first single from this eagerly-awaited new album.
Naturally, Piaget was the partner of choice for this magnificent, chic and avant-garde video.
Florence chose the Possession watch, a trendy and emblematic model from the Manufacture, to dress her wrist. This luxury watch with its original lines perfectly matches the dramatic, theatrical atmosphere of the video. The singer’s surprising yet elegant style is underscored by a sparkling Limelight ring in white gold and onyx, set with diamonds. In keeping with this modern, flamboyant theme, Florence wears two pieces of jewelry from the Piaget Possession collection in the video: the classic Possession intertwined ring in yellow gold, and a more sumptuous model adorned with a row of diamonds, whose rings seem to dance around each other.
Since its creation in 1874, Piaget has cultivated excellence and creativity, elevating jewelry and watchmaking to the rank of absolute Art. The Manufacture Piaget sets the most diamonds in Switzerland and remains the only watchmaker to design and assemble its own cases, bracelets and movements in its workshops.
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