Two mythical names for an unusual alliance, this is how Pataugas and Jean Paul Gaultier have made official their engagement recently on the web through a torrid video in a laundry! Discover or relive this meeting between the famous Jean Paul Gaultier sailor for him, and the iconic Pataugas for her…
For this special collaboration, Jean Paul Gaultier decided to work on the fishnet and the sailor, two key themes in the work of the French designer. He has thus sublimated the collector models of the brand. Your feet will never have been as elegant as in Pataugas, whose heel stamped with a transparent Jean Paul Gaultier label will remind you of thehe creative touch that will make your mark in the sand this summer.
Collection Jean-Paul Gaultier - Pataugas été 2010
In order to share the fruit of this work with its fans, Pataugas decided to recycle its 100 m² advertising canvas which was spread
on the façade
of the Galeries Lafayette Haussmann Paris.
Through a nice 2.0 communication operation,
the company offers
to lovers of the brand of very limited edition bags Jean Paul Gaultier – Pataugas. They will be put into play on the Pataugas Facebook Fan Page. Much more than a simple fan page, the brand wanted to establish a real link and a close relationship between it and its followers.
Starting Monday, June 28, and continuing for 10 days, a bag will be put into play daily on the page. The last Internet user to like the photo posted online will be the lucky one who will be able to proudly display this exclusive bag on his shoulder. So keep track of the times and be on the lookout:
Online: 2pm
Closing time: 4pm
Romain Menei
Cette publication est également disponible en : Français (French)
