Instagram has just published a brand new report, “Taste luxury on Instagram.”
In this report, Instagram explains how it is the leading destination for discovering the world of luxury, and how it meets the needs of some of the world’s most prestigious brands.
Indeed, luxury brands have enthusiastically embraced the platform. Renowned for their highly sophisticated TV and print campaigns, they are now reaching potential audiences on Instagram by exploiting all the platform’s creative possibilities.
Key figures highlighted in the “Taste luxury on Instagram” report.
With its emphasis on storytelling, Instagram is the ideal platform for sharing the world’s most coveted products and experiences.
Luxury consumers are more influential, engaged and connected
- With an average age of 35, global luxury consumers on Instagram are slightly younger than the general population. Technophiles, they also own more devices than other Instagrammers worldwide, and also spend more time on the platform.
- In addition to being influential, with almost twice as many followers as the average instagrammer worldwide, and because they’re eager to discover new things, they follow 2.5 times as many accounts as the average.
- They consume 5x more content than the average Instagrammer worldwide.
Instagram, a destination for inspiration
- 65% of people who use Instagram and read magazines go more to Instagram to find inspiration.
- 67% of global luxury consumers on Instagram use the platform to discover new travel destinations.
- 55% of Instagrammers in the UK and US subscribe to luxury brands to find inspiration, stay on top of trends and discover the latest luxury products.
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