It’s hard to miss “Fashion Week”, which once again marked its passage through Paris from February 26 to March 6, 2013. More and more luxury brands are using the catwalks to showcase their digital prowess, using Facebook, Instagram, Twitter and Pinterest in new and interesting ways. So much so that some even say that more attention is being paid to twitter than to the fashion shows themselves!
Beyond intuition, Valtech, a pioneering digital technology agency, took a closer look at the phenomenon, focusing in particular on this year’s theme: hair, or rather the hair trends of this year’s Fashion Week.
156,000 mentions were scrutinized by the Group’s experts, and only the 6,400 (after all!) who commented on the hair theme were retained…
So what do the social media have to say?
– Louis Vuitton is the most talked-about brand when it comes to hair… (almost 11% of mentions about hair) and this enthusiasm is directly linked to the dark wig of the famous Kate Moss. Givenchy also stood out with its extravagant hairstyle, with almost 10% of mentions.
– Among the top hairstylists, Guido Paulo received 62.3% of mentions, thanks to his work for Vuitton and Valentino.
– The most popular hairstyles are “chic” (25%), “sexy” (13%), but also “rock” (19%), “retro” (8%), and “punk” (7%).
– This year, blondes thrilled the crowds, with 33% of mentions, closely followed by redheads (29%). And it’s short haircuts that generate the most buzz (38%).
– Among the most frequently cited shampoo brands, Redken comes out on top with 68%, ahead of its competitors: Wella (14%), L’Oréal Professionnel (9%), Bb (4%) and Garnier (2%).
A numerical review in pictures!
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