Poiray revisits its iconic Ma première watch, an interchangeable model developed in collaboration with designer Alexandra Margnat.
Léa and Sophie stroll through Faubourg Saint Honoré for Summer Time 2015 for a shopping spree. Sophie is intrigued by the watch her sidekick is wearing.
“Is this your first?
– My first?
– Your first Poiray watch, of course. What elegance!
– And not the last.
– Ah, yes… What’s your secret?
– This little marvel has an interchangeable cuff to match the seasons. I’m counting on you to keep it quiet. For now, I’m all set for summer and winter.”
One week later…..
– “what do I see on your wrist Sophie…. ?
– I’m equipped for fall and spring, Léa. When you get tired of summer, we can talk.” 
After the success of the Ma Première capsule collections, it was inconceivable to stop there. Poiray has a reputation for brightening up women’s days. Alexandra Margnat’s talent comes to the fore with this Ma Première edition with its modular cuff.
At 50, Poiray remains in its prime. It competes with all the newcomers who think they can outshine it. Not a chance!
Typically Parisian refinement, sensuality, constant renewal and precision are the watchwords that coordinate the creative development of the House of Poiray. This savoir-faire is not new. Its creative insolence has always fascinated. It has enabled it to maintain its place as a giant on the Place Vendôme. A great name in watchmaking, Poiray reinvents itself with each new collection.
The structure remains the same: a rectangular case that guarantees its Parisian identity, combining traditional watchmaking with audacity. These cuffs, designed by Alexandra Margnat, form a rosette of fresh, exotic flowers. The bracelets in shades of turquoise, ecru, coral and black are supple and light.
Alexandra Margnat’s colorful world lends strength to this graphic collection designed around the 4 natural elements: water, air, earth and fire.
In just a few seasons, the collections have combined sobriety and color with materials such as metal, leather, enamel, resin and, more recently, diamonds. Choosing a colored steel bracelet is a sign of Poiray’s innovative character.
Lanyard available from July 2015 in Poiray boutiques.
Strap (only): 490 euros
Ma Première watch: price varies according to model.
www.poiray.com
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