In steel, titanium, brown or black leather strap, sporty or elegant: there’s an OMEGA watch for every occasion, and it will rise to every challenge. Because being master of one’s time is a luxury to which man should have access in any situation, OMEGA has subjected its models to the most perilous tests. These precious objects don’t seem to have emitted a single shudder and emerge unscathed from these tests, marking them out as exceptional.
High-end, OMEGA watches are known to have surrounded the most prestigious and adventurous wrists: from Kennedy to James Bond to Neil Armstrong. The brand has always turned to the most advanced technology to develop models with increasingly high-performance mechanical movements, adapted to the most extreme conditions. So they seem far removed from everyday life, set in a fictional universe.
The brand’s latest campaign goes against this idea. Affirming that luxury and high-end technology are not a privilege: they are for everyone. A campaign that re-inscribes the brand’s most emblematic models in everyday situations.
While reminding us that everyone is unique, and has their own requirements, this campaign captures situations that speak to everyone. Shopping, the office, lunch on a terrace: the scent of vacation, the smell of relaxation as time flies. Fortunately, whether you’re parading in the evening, strolling along cobbled streets or taking a dip in the cool water, OMEGA doesn’t rest and counts the hours spent in the sun.
Julien Lassort (director of commercials as well as music videos, including Métronomy), gives us a behind-the-scenes look at the campaign, proving that these watches will embrace your wrist on a daily basis. The first watch on the moon isn’t just a science-fiction movie.
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